With over 15 years of experience, Felipe Hurtado specializes in creating impactful visuals that bring projects to life. Recently serving as Creative / Art Director for lighting company Brightech.During his career he has collaborated closely with web developers, scientists, engineers, lawyers, and professionals across diverse fields. His versatile approach ensures that each project delivers bold, engaging results.
“No matter the challenge, good design can always offer a solution. With over 15 years of experience as a graphic designer, Alterstudio developed creative visual strategies to address a wide range of issues. From major international brands needing a fresh look to local political campaigns aiming to stand out in a sea of information, I've crafted branding strategies and tactics to help teams achieve their goals. I love creating clear and simple visual identities that resonate with users and give companies confidence in their brand's identity and aspirations. My work draws inspiration from the languages of art, fashion, music, and nature, translating them into graphics that work across industries and objectives. Design not only needs to be good but also convincing and engaging for diverse teams. I dedicate myself to explaining the rationales, pros, and cons of different design choices to non- designers.”
Download Resume — Contact: felipe@alterstudio.cl
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Positioning / Naming / Visual Identity / Branding Guidelines
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Design for Social Media / Mailing / Ads
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Target Audience / Proposition / Design / Branding
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Web Design / Motion / Content Tools
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Books / Magazines / Brochure
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Signage / Enviromental Graphics
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Consumer Packaging / Consumer Event